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Actived: Thursday Jan 16, 2020

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Coupon | AdAge Encyclopedia of Advertising - Ad Age

Cents-off coupons have several basic components: the offer, redemption instructions, the product's description, any restrictions and an expiration date. The most important feature—the offer—is

Category:  coupon Get Code

P&G TOPS RIVALS IN NO-COUPON PUSH;COLGATE PROMOTION

Procter & Gamble Co.'s zero-coupon market test is the first known effort to look at the elimination of couponing, but not the only prototype around. Competing marketers and retail partners also

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COUPON MARKETERS FELT CHILL IN '93 | News - Ad Age

Coupons cooling off Some major categories contributed to the lack of growth in coupon distribution in 1993. Top 10 categories Coupons Change Health & beauty aids 55.4 billion -8.7%

Category:  Health Get Code

Thrillist Brings Discount Lap Dances to 'Deals' Party | AdAge

Thrillist's version of the daily deals crazy sold 15,000 half-off packages of a steak dinner at the gentleman's club Scores, cocktail and lapdance included. Where coupons are required, they

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Burt's Bees : Coupon Billboard | AdAge

The billboard, which is made entirely out of discount coupons for Burt's products, shows a woman with dry flaky skin. Passersby can peel off outer layer of the board to reveal the beautiful

Category:  Discount Coupons Get Code

Marketers: Beware the Coupon Mom | Ad Age

She does it by saving 40% to 60% off her weekly grocery trip. I booked a trip and hotel to see firsthand exactly how she does it. These manufacturer coupons, stacked on top of store promotions

Category:  Hotel Get Code

JC Penney CEO responsible for marketing cuts leaves for

The CEO at JC Penney is leaving the struggling department store chain to take a new gig at Lowe's. Marvin Ellison, who joined Plano, Texas-based JC Penney four years ago and has recently reduced

Category:  coupon Get Code

Cut it out: U.S. stores may kill coupon clutter | News

There, instead of lugging in coupons or scanning newspaper inserts, a shopper inserts a loyalty card at an in-store kiosk to receive offers or log onto a Web site to find out if they get a $1 off

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Online-Coupon Site RetailMeNot Readies Traditional Ad

If you haven't heard of online-couponing giant RetailMeNot, you will soon -- if all goes according to the company's plan. After completing a series of swift agency reviews -- they were conducted

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PM READIES $40 MIL-PLUS MARLBORO `RANCH' PROMO: WESTERN

In addition, Marlboro will offer three separate retail promotions this summer, including cents-off coupons, a buy-four/get-one-free pack promotion and an incentive promotion offering Marlboro

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